Target Millions of Customers with...
TV Advertising
TV is one of the most powerful and influential advertising media formats a business can use. Captivating and creative advert productions are key to successful campaigns partners with targeted and repetitive airtime slots, driving your advertising message into the subconscious mind of the viewer which promotes your brands awareness and helps increase sales revenue.
74% of UK adults browse the internet via other devices while watching TV, with advert recall generally unaffected. On average a UK viewer will see about 41 TV adverts on any one given day.
With TV advertising you can reach mass audiences as well as specific targeted audiences by choosing the TV channel that fits with your demographic, and at the most appropriate time of day. You can also tailor the campaign around certain times in the day or around a specific TV show if you desire.
Many businesses feel TV advertising is something they would love to do but would never fit within their budget and only available to larger brands, which is simply not the case. We are able to offer creative and budget fitting airtime slots. We work with all the national and digital channels to find you the best solution for your business and budget.
There are different formats and ways to target audiences with TV advertising which are:
TVR’s (Television Ratings) / Linear TV / Digital TV / Sponsorship / Sky Advance / VOD (Video On Demand) / SVOD / Adsmart
Radio Advertising
Radio Advertising can prove to be an excellent media format, especially when planned in conjunction with other media formats such as Outdoor, Transport & TV.
We can use targeted planning to reach specific audience age groups and demographic groups in specific locations. Due to so many stations now being available to listen to all areas, we can identify specific types of audiences with a specific show or station using the latest RAJAR research data to maximise the radio budget without wastage.
it has has the flexibility to be an immediate media, ideal for the last minute sale advertising and also weekend event style promotions that can be heavily weighted close to the date to give maximum impact.
Listening house are increasing all the time with digital radio becoming more and more popular. On demand radio channels via Apps and Podcast downloads are all adding to an increase in radio audiences. Having said that, Live radio still accounts for 74% of all radio consumption, with 38% of all listening now being on devices other than radios.
We can also be very creative with content, engaging the audiences with imaginative story lead commercials, music idents to help with brand positioning.
Flexible, targeted and creative radio certainly helps many of our existing advertisers gain an advantage over competitors and will continue to be an important part of their media mix.
