Target Millions of Customers with bus Advertising.
Advertising on buses is the only way to run a truly national advertising campaign as research shows 30 million people have seen advertising on either the inside or outside of a bus in just 1 week.
A proven format delivering a high recall of message advertising as a result of repeated brand exposure by daily commuters. In 2011, Kinetic bus research shows that bus advertising is favoured over Bus Shelter / Bus Stop advertising with consumers. In fact, bus advertising came out on top across every measure. Including, differentiating the product from its competitors, being more memorable, driving you into particular stores, being able to see the advert on the high street and prompting you to go and buy the product.
Bus is capable of delivering a range of marketing communication objectives. Whether you’re driving brand awareness, promoting an offer, launching a new product or looking for a direct response or indeed all of these things, Bus Advertising can communicate your message to a large and valuable audience, quickly and affordably.
Source: The London Commuter / TGI / The Road to Enlightenment.
Bus passenger panels
Bus Passenger Panels target and communicate with shoppers, young people, older demographics and commuters as they travel around UK Cities and Towns. The average bus journey lasts around 30 minutes giving captive consumers a longer time to absorb the advert.
bus lower rear
Target and have a conversation with motorists and passengers in their personal space. Extended exposure encourages direct response and time to remember the details on the advert. An average of 48 seconds exposure to the message giving consumers time to absorb the advert.
bus streetliner
This format is available in two sizes, they are 10 Foot & 13 Foot wide. Bus Streetliners give brands the opportunity to feature on a medium that is trusted by consumers on a site that enjoys a lower entry level. This is the perfect format for clients that want to have a community presence and speak on a local level.
Bus superside
Fantastic eye line positioning that promotes your message above the bus crowd to ensure maximum visibility. This format gives a high impact with all pedestrians. With a moving message the Supersides will reach a wider audience and provide an extremely high frequency.
bus t side
The Bus T Side format is the most premium standard of bus side advertising. The additional coverage on the bus space allows the advertiser more creative space and a more eye-catching advert to the consumer and provides instantly noticeable publicity on the high street.
bus mega rears (Single deck)
Single Deck Mega Rears are one of our most popular panel types as you can showcase your brand on the whole back of the bus. Mega Rears are unavoidable 'Road Block' advertising, targeting drivers and pedestrians alike.
bus mega rears (double deck)
With a moving message on the Mega Rear, this will reach a wider audience and provide an extremely high frequency, with each individual exposure reminding the audience of your message. The potential over show on the Bus Mega Rear adds longevity to your campaign, reminding your audience of your brand for longer and making your campaign a much greater value one.